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There are eight ways
to create impact.
You've been performing
someone else's.

Eric Edmeades reveals the Impact Dynamics framework — and how finding your natural archetype changes everything about how you lead, speak, and influence. The live masterclass has aired — watch the full recording now.

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Your Impact Dynamics assessment — discover your influence archetype and receive your full personal report.

"You don't become influential by becoming someone else. You become influential by becoming more precisely who you already are."
— Eric Edmeades
By the numbers
10,000+
Speakers trained
40+
Countries reached
10,000+
Hours on stage
4.9
Average program rating
The broken approach

Almost everyone is taught to create impact the same broken way.

Watch the confident ones. Copy what they do. Push yourself to be louder, smoother, more magnetic. It's the advice baked into every influence course — and it's why capable, brilliant people keep getting overlooked.

You've felt this
You walked out of a meeting, off a stage, or out of a conversation knowing you'd performed as a watered-down version of someone else.
You've watched this
Someone with half your substance gets the room, the clients, the platform — because they're playing to their strengths while you fight yours.
You've been told this
"Be more confident." "Have more presence." "Just be yourself." Nobody told you which self actually works.
You've avoided this
The stage. The camera. The pitch. The high-stakes boardroom moment. Because the version of "influential" you were sold never fit.
You've tried this
Modeling the big personalities you admire — and it landed flat, because their path of impact isn't yours.
You've lived this
Doing great work that quietly goes unseen, while louder, lesser ideas win the room. Quietly wondering what you're missing.

The problem isn't you. You've been handed someone else's path. You have your own — and there are exactly eight of them.

The framework

Introducing Impact Dynamics

Eight natural paths of influence. Everyone carries all eight — but one is your primary shape, and everything works better when you build from it.

01
Visionary
Inspires through imagination, turning bold ideas into new possibilities.
02
Star
Leads through presence and charisma, captivating audiences authentically.
03
Storyteller
Connects through emotion, moving people with genuine, human stories.
04
Connector
Builds influence through relationships, collaboration, and community trust.
05
Teacher
Guides with clarity, transforming complex ideas into practical understanding.
06
Strategist
Creates order through structure, systems, and well-designed execution.
07
Architect
Crafts lasting frameworks and IP, turning concepts into enduring assets.
08
Sage
Leads through wisdom, distilling insight into timeless, transformative ideas.
1
You stop fighting your nature

Life feels difficult 70% of the time when you're running against your archetype. Once you know yours, the friction starts to lift.

2
You stop copying the wrong people

When someone else creates remarkable results and the same approach fails you — that's not a talent gap. They're in their flow. You're not in yours yet.

3
You build around your shape

The most influential people don't cover all eight archetypes alone. They build teams that amplify their primary shape. So can you.

Six months from now

What happens when you stop performing someone else's archetype.

The executive
"I stopped trying to run my team like the leaders I admired. I built around my Connector archetype — and my team's output changed faster than I thought possible."
The speaker
"I used to perform confidence I didn't feel. Once I leaned into my Teacher archetype, I stopped preparing what to say and started preparing what to give. The room changed immediately."
The entrepreneur
"My pitch kept failing because I was trying to be the charismatic founder. I'm a Strategist. When I showed the architecture of my thinking — investors leaned in."
Eric Edmeades
Your mentor

Eric Edmeades

Serial entrepreneur, internationally recognized speaker, and creator of Impact Dynamics. Eric has spent more than two decades studying how humans create influence — and why the same approach that works brilliantly for one person leaves another completely flat.

Founder of WILDFIT — global behavioral health transformation
Founder of Speaker Nation
Creator of the Impact Dynamics framework
Shared stages with Tony Robbins, Richard Branson, Jack Canfield
10,000+ hours on stage across 40+ countries
What you'll learn

Four things you'll walk away knowing.

01
The eight influence models
How the eight archetypes work, how they interact, and why understanding the full landscape changes how you read every room.
02
Your profile's shadow side
Every archetype has a shadow — the blockers and blind spots that quietly undercut your influence. You'll learn what yours are.
03
Your natural strengths in flow
The conditions where your archetype creates impact at its best — so you can design more of your work and life around them.
04
How to build a team around you
The most influential people don't cover all eight archetypes alone. Learn to identify what your profile needs and build that support.
Social proof

What Eric's students say.

★★★★★
"Eric is a master storyteller and a master presenter because he knows how to instantly connect with the audience."
He has an uncanny ability to figure out what matters most to them, and deliver powerfully influential stories that move them to action.
Alex Mandossian
CEO & Founder, MarketingOnline.com
★★★★★
"I'm genuinely proud of the shift I've made. I speak differently. I think differently. And I show up differently."
I started speaking with a level of clarity, confidence, and calm I simply didn't have before. The transformation happened naturally.
Alex Gita
Operations Manager · Saudi Arabia
★★★★★
"Before this program, I never imagined a 10-minute presentation could shift a company culture."
Our CEO sent me a personal note calling the presentation "perfect." Employees said it was the best company call they'd ever attended.
Andrea Vasquez
Account Manager · United States
★★★★★
"Four months into the course I delivered my TEDx talk."
Eric created a space to discover a different kind of voice — one that thinks on its feet and trusts that what I have to say is worth hearing.
Agnieszka Piotrowska
Life Coach · London, UK
★★★★★
"Having the ability to use your voice in the boardroom — it's invaluable."
Within five days, Eric transformed people into completely different versions of themselves. This works for everyone who needs to influence.
Awais
IT Manager
★★★★★
"If you have a chance to take any course given by Eric Edmeades, drop everything and do it."
You will learn, you will be entertained, you will be transformed. Value must be his middle name — that is what he delivers every time.
Angela Avery
Speaker Nation student
Questions

Frequently asked.

Yes. When you request the recording you also receive the Impact Dynamics assessment and your full archetype report by email — so you can watch the masterclass already knowing your profile.
Absolutely — that's what this page is for. Enter your details above and you'll get instant access to the full masterclass recording, plus a copy of the link by email.
Anyone whose work requires influence: leaders, speakers, coaches, authors, executives, entrepreneurs, fundraisers, politicians. You do not need to be a professional speaker.
Right here on the site. As soon as you enter your details you'll get a link to the replay, and we'll also email it to you so you can come back anytime.
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